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>> Performance for the inauguration of the 9th international BAC Festival of Contemporary Art at the CCCB/Centre of Contemporary Art of Barcelona
By means of a simple but straightforward act, consisting in shaving their heads, a group of women removed one of the most culturally representative attributes of seduction: their hair. By this act, they rejected an established image of femininity. Once her head was shaven, each woman put on a t-shirt with the well-known "Because I'm worth it" slogan, thereby appropriating one of the most emblematic taglines in the cosmetics industry.
